There are so many ways and means of taking you organisations’s message to market but what is your message? What is the best way to say it? And what methods should you employ to reach your audience effectively?
CBA Principal Consultant Patrick Herd sits with Brand Consultant Derek Tan to discuss some of the important steps every marketer needs to employ to effectively take your brand, and brand messages, to market.
PART ONE
Derek raises the issue of effective planning.
PART TWO
In this conversation, Derek talks with Patrick about ensuring you have brand identity locked down.
Knowing who your are and what you stand for is a key ingredient to maximise your brand presence in the marketplace.
PART THREE
Continuing on their theme over the past few weeks, Derek and Patrick talk about the channels that are available today to broadcast your message.
PART FOUR
In this chapter Derek highlights the need to review and the tools available to monitor performance.
